Environmental Scanning Paper - 1834 Words

Abstract Environmental scanning is the first portion to an organization’s strategic management and is very important to the corporation. Environmental scanning is gathering information for the external and the internal of the company. A SWOTT is the best way to gather the information. A SWOTT is determining the strengths, the weaknesses, the opportunities, the threats, and the trends of the organization. Starbucks is a coffee shop that sets out to be different from the competitors. The company does not just focus on coffee but â€Å"bring a feeling of connection† to the people. Starbucks mission is â€Å"to inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time† (Starbucks, 2010, Para. 1 3). Starbucks is a†¦show more content†¦Some of Starbucks opportunities include new markets, new products, and partnering with other manufacturers. Starbucks should expand the cafes globally to be able to saturate the products nationwide. Star bucks has always done limited time only for the holiday’s coffee, such as â€Å"Peppermint Swirl during Christmas or Citrus Green Tea Splash during spring†. However, Peru and El Salvador are some of the main suppliers of coffee to Starbucks, serving Fair Trade products are a way for Starbucks to stand out from many competitors. Partnering up with Keurig is an outstanding opportunity; Keurig is a company that specializes in brewers that brew singe serving cups of coffee (Starbucks Menu, 2010, Para. 7). Some of Starbucks threats would include health concerns, inflation with products, and competitors within the caffeine market. The government is beginning to place tougher rules on the caffeine content on coffee products and the consumers are starting to look for alternative methods to consume caffeine in healthier way. The inflation on product is all over the world, the cost of dairy products and coffee has almost doubled in the past two years. If the price for dairy products and coffee continues to increase, Starbucks will have to increase the prices on the drinks. Starbucks has hundreds of competitor in the coffee market, such as McDonalds, Dunkin Donuts, 7-11, and EinsteinShow MoreRelatedEnvironmental Scanning Paper1500 Words   |  6 Pages Environmental Scanning Kendra McQueen MGT/498 March 14, 2016 Amy Novoa Environmental Scanning Environmental scanning is an overarching term encompassing the monitoring, evaluation, and dissemination of information relevant to the organizational development of a strategy (Wheelen, Hunger, amp; Hoffman, Bamford, 2015,). The use of an environmental scan can analyze the competitive advantage of a company, evaluate the strategies a company uses to gain an advantage over their competitors and createRead MoreEnvironmental Scan1153 Words   |  5 PagesMGT 498 Environmental Scan Paper MGT/498 Environmental Scan Paper Environmental scans play a crucial role in the strategic planning process by helping organizations take a look at their competitive advantages and identify ways to sustain the advantages. Wheelen and Hunger (2010) describes environmental scanning as â€Å"the monitoring, evaluation, and dissemination of information from external and internal environmentsRead MoreEnviromental Scanning1269 Words   |  6 PagesEnvironmental scanning MGT/498 October 29, 2012 John Fritch Environmental scanning Coco-Cola and Pepsi are two major competitors in the beverage industry but each company is working on being different even though each company has similar products. Both companies are very popular and each company needs to develop and maintain a competitive edge that will help one or the other stay above the other. To gain a competitive edge, measurement guidelines need to be implemented to make sure thatRead MoreEnvironmental Scan Paper1539 Words   |  7 PagesEnvironmental Scan Paper MGT/498 July 22, 2015 Environmental Scan Paper The evaluating, monitoring, and disseminating of information from internal and external environments to key people within the corporation is called environmental scanning. (Wheelen and Hunger. 2010) Environmental scanning helps an organization identify relevant factors and use those factors to obtain a competitive advantage within the environment. The author will discuss how an organization creates value and sustainsRead MoreEnvironmental Scan Essays952 Words   |  4 PagesEnvironmental Scan Nanette Guffey MGT/ 498 – Strategic Management Richard Haines September 17th, 2012 Environmental scanning is an organization’s strategic management and is actual important to the corporation. Environmental scanning is getting-together data for the external and the internal of the company.Read MoreEnvironmental Scan Paper1272 Words   |  6 PagesEnvironmental Scan Paper There are internal and external elements that help a corporation determine their future. Environmental scanning monitors, evaluates, and disseminates the information from both the internal and external environments within the corporation. The internal and external elements are strategic factors that determine the corporation’s future. Environmental scanning can be conducted through a simple SWOT analysisRead MoreThe Impact Of Macroeconomic Variables On The Telecommunication Industry1635 Words   |  7 PagesIntroduction The intent of this paper is to perform an analysis of the cable industrys external environment. The first sections of the document will discuss environmental scanning and define the telecommunication niche that is currently occupied by cable operators such as Comcast. The next section will identify the macroeconomic variables that currently impact cable operators and will compare two variables to two corresponding industry variables. The final section of the paper will identify some of theRead MoreThe Impact of Macroeconomic Variables on the Telecommunication Industry1704 Words   |  7 PagesIntroduction The intent of this paper is to perform an analysis of the cable industrys external environment. The first sections of the document will discuss environmental scanning and define the telecommunication niche that is currently occupied by cable operators such as Comcast. The next section will identify the macroeconomic variables that currently impact cable operators and will compare two variables to two corresponding industry variables. The final section of the paper will identify some of theRead MoreEnvironmental Scan1557 Words   |  7 PagesEnvironment Scan The week three assignment for Strategic Management MGT 498 involves researching the environmental scanning practices of two to three real-world companies’ internal and external environments and describe their internal and external environments. This assignment provides a brief overview on the competitive advantages of each identified company and what strategies these companies use. Included in the assignment is information on how each company creates value and sustains their competitiveRead MoreEnvironmental Scan1350 Words   |  6 PagesEnvironmental Scan of Home Depot Crystal Graham MGT498 March 18, 2013 Rob Inglis Environmental Scan of Home Depot Strategic planning is necessary for every successful company and needs to be managed accordingly. Environmental scanning is the first phase in strategic planning management. Environmental changes, whether external or internal can pose major problems for a company. A scan of environmental factors provides a better understanding of current trends and what causes things to change